In an opinion letter published in La Presse, Louise Rémillard, founder of Profusion Immobilier, shares a reflection on the realities of real estate brokerage and on the value of the work carried out by industry professionals.
This statement comes at a time when broker compensation is being discussed in the public sphere. Rather than reducing the topic solely to the notion of commission, Louise Rémillard invites readers to consider the full scope of responsibilities, expenses, time invested, and entrepreneurial risk involved in the profession.
Essential work that is often less visible
Drawing on more than 30 years of experience in the field, she reminds readers that a broker’s work begins well before a transaction is completed. Market analyses, visits, negotiations, document preparation, follow-ups with various parties, coordination with the professionals involved, and client support are all part of work that is often less visible, yet essential to the smooth execution of a real estate project.
She also points out that brokers incur numerous professional expenses before even generating income: permits, dues, agency fees, technology tools, marketing, insurance, continuing education, and regulatory obligations. Added to this is a reality inherent to the commission-based compensation model: significant hours can be invested in a file with no guarantee that the transaction will ultimately materialize.
Strategic value in luxury real estate
This reflection aligns directly with the vision upheld by Profusion Immobilier, particularly in the luxury real estate market. In this segment, support extends far beyond the marketing of a property. It is grounded in a nuanced understanding of the market, a rigorous positioning strategy, a high level of discretion, a trusted network, and the ability to protect clients’ interests, time, and patrimonial value.
For a seller or a buyer, the value of a broker is therefore measured well beyond the final result. It is reflected in the quality of the advice, the precision of the analysis, the relevance of the recommendations, the management of risks, the coordination of all parties involved, and the ability to guide an important decision with discernment.
A reflection that contributes to the dialogue
By taking part in this conversation in La Presse, Louise Rémillard helps foster a better understanding of a demanding, regulated, and deeply human profession. Her perspective serves as a reminder that behind every transaction are expertise, responsibility, and commitment that deserve to be recognized.
Read the full article published in La Presse: https://www.lapresse.ca/dialogue/opinions/2026-06-15/les-courtiers-assument-un-risque-important.php